Morbid Angel, Carcass, At The Gates, and more records to be available as KiT albums
"Keep in Touch" albums are a new physical release format previously made popular with Kpop releases
Earache Records have announced that they're embracing a new form of music technology: KiT albums. "Keep in Touch" albums are a cartridge-based digital audio format that connects to your phone via an app, giving you access to the music, and grew in popularity in South Korea with Kpop. The full packages will include liner notes and other pieces of miniature memorabilia.
They're available here.
Earache Records head Tim Bailey stated the following:
It can be overwhelming with the world of digital music at your fingertips. The endless choice available means I rarely immerse myself in albums the way I used to. I flit between albums. I'm impatient. My attention span is broken. I rarely give new records my full attention. And it means I don't have that same intense connection to my new favourite music the way I once did. The KiT album invites us to go deeper.
I think KiT is already the most important physical format since the CD, and once music fans dive in and find the joy in it the way I have, I've no doubt it could be a major global player in the physical music world. Its unique combination of the tactility and scarcity of physical media and the portability and user-friendliness of the digital technology makes it the format for 2025 and beyond.
We can learn so much about music consumption and fandom from K-Pop. Nine million copies have been sold since 2017 in the genre from the likes of Seventeen, Blackpink and more. Whilst the avid collecting of exclusive photocards which has helped drive K-pop sales will be a less prevalent sales driver to rock and metal fans, rock fans similarly love the bands they follow.
They want music that can be held in their hands, a piece of art to get lost in. A tangible, immersive experience that connects them to their favourite artist.
The first wave of releases:
At The Gates – Slaughter Of The Soul
Bolt Thrower – Realm Of Chaos
Buckcherry – Road Like Thunder
Carcass – Heartwork
Entombed – Left Hand Path
Godflesh – Streetcleaner
Kris Barras Band – Halo Effect
Massive Wagons – Earth To Grace
Morbid Angel – Altars Of Madness
Municipal Waste – The Art Of Partying
Napalm Death – Scum
Skindred – Smile
Sleep – Sleep's Holy Mountain
Wormrot – Hiss
Those Damn Crows – God Shaped Hole
21 comments
Post CommentI'm not against this. I'm against Buckcherry, though
^ That's cause you don't f*ck so good and you're not on top of it.
O that buckcherry one is def gonna sell out... And you could do some little lines of blow off it.
Rick here. Any of these bad boys come with a side of nacho cheese? Asking for a friend. A fat one.
Sorry Earache Dude, my days of having plastic, paper & metal pile up in my house are long gone & I'm 50+. Also you just want this to be something YOU can sell & take a big cut of citing costs. You are an idiot if you sign with a record label. You don't need one.
You better act quick on that Buckcherry, I imagine that's going to fly off the shelves
Screw Heartwork, Slaughter of the Soul and Holy Mountain gotta go with Buckcherry!
One of my most endearing memories about cassettes was the scent. I can still close my eyes and recall the scent of individual cassette sleeves.
^^ says the person who also likes the smell of dirty ass.
anonymous 16 hours ago Sorry Earache Dude, my days of having plastic, paper & metal pile up in my house are long gone & I'm 50+. Also you just want this to be something YOU can sell & take a big cut of citing costs. You are an idiot if you sign with a record label. You don't need one. ^^^ 50+ year old failed musician who's still in a band and living with their parents. Sick
Earache? The scumbag c*nts that love f*cking over bands? Yeah, I'll pass. Anyone with an IQ over 40 would too.
perfect for the neckbeard battlevest funkopop collector
expect to see these clearance priced in their store by next christmas.
These are a horrible idea, you don't actually have a copy of the tracks but can download one for use for twenty four hours, as long as the servers are up and running. If the servers go down, or get discontinued you have nothing but a pretty box
>>You are an idiot if you sign with a record label. >>You don't need one. That's an overly simplified take. A lot of bands do need a record label. If most of your sales are physical — and many established bands are still at at 80-95% physical sales — then getting worldwide retail distribution is almost impossible without a label. And since traditional label deals have the label cover all the costs of manufacturing, warehousing, distribution and international marketing out of their own pockets, that's something most bands can't do on their own. If you're mostly selling digitally, totally different ballgame. But if you rely on LP and CD sales, labels can still be a vital cog.
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