ex-Sworn Enemy guitarist and E-Town Concrete frontman launch CrowdKill Records

CrowdKill Records, a new label "dedicated to developing fresh talent in heavy music," has officially arrived. Founded by Lorenzo Antonucci — former EVP of Business Development and A&R at Sumerian Records and guitarist of metal/hardcore veterans Sworn Enemy — CrowdKill purports to "put artists first, offering a transparent and supportive environment where musicians can thrive."

Backing the venture is Gravel Road, the label and management company founded by industry veteran — and E.Town Concrete vocalist — Anthony Martini and multi-media entrepreneur Rich Barner.

"After a lifetime on the road, my mission has always been to support artists however I can," says Martini. "Partnering with CrowdKill allows me to expand that mission across more genres while reconnecting with my roots in the hardcore and metal scene."

"We're not just signing artists — we're building a family," Antonucci offers. "I've seen both sides of the industry, and I know how crucial it is to give artists creative freedom while providing the business support they need to succeed."

The label's newest signing is nu-metal/gothic artist Nathan James. The music video for James' track "Alienation" can be viewed below. CrowdKill's first signing was hardcore group Filth, who released an album last spring.