News•January 25, 2017 2:43 PM ET•12,223 views

Wage War guitarist at center of Internet meme

Seth Blake of Wage War protests guac prices

Amid many recent protests pertaining to politics, one protest in particular resonated with many young people: the one lamenting Chipotle guacamole prices. If you frequent social media outlets and haven't already seen the photo below, consider yourself in the minority. The image has been shared via dozens of heavily trafficked social media accounts, including Memes and their 7+ million Facebook followers. Amusingly, Mr. guac protestor is none other than Seth Blake, guitarist of Floridian metalcore act Wage War. So how did this happen? Blake told the following tale to Rock Feed:

"To be honest, it all started as a joke. I was in NYC for the first time this past weekend, and there were obviously all kinds of protests and the women's march that took place. I actually picked up a sign from the women's march off the ground that had a blank side. I was eating at chipotle in midtown manhatten where the guac was $2.30 extra. Quite a bit more than it typically is in Florida. So I went to the cashier to ask if I could borrow one of her markers. She let me (having no clue what I was going to write). I proceeded to write, 'WHY IS GUAC EXTRA?' on the sign and stood in front of that Chipotle for about 2 or 3 minutes while my girlfriend and her brother took a couple pictures. After seeing how the picture turned out, I thought it would be pretty funny to provide some comic relief for family and friends on social media during a very divided day for our country. Over the course of the next 24 hours the picture completely exploded beyond any expectations I had and was viral in a flash. Definitely something I'll always remember. I guess I'll have to frame the picture to hang up in my house now."

In addition to minor fame, Blake also won't have to pay for extra guac at Chipotle in the near future, as a company representative sent him five free gift cards in honor of his little stunt.