NewsNovember 11, 2016 9:58 AM ET8,235 views

Avenged Sevenfold has 'mixed feelings' over sales decline

As we recently reported, Avenged Sevenfold's new album, The Stage, debuted at No. 4 on the Billboard 200 with first-week sales of around 75,000. While this is better than almost any band can hope for, the showing was inconsistent with Avenged Sevenfold's previous two albums, which both debuted at No. 1 on the aforementioned chart and sold around 160,000 copies each. In a new interview with Inc., frontman M. Shadows addressed the matter:
"We have mixed feelings right now. We know we could have done a boring lead-up and taken the number one spot. When you do a three-month buildup, you roll pre-orders, singles, etc. into your first week. The way we did it, our numbers are just for one week. Like Kanye: his first week numbers were low compared to what they could have been had he done the traditional release. "We knew [sales drop] could happen, but we felt it was worth the risk. We also take a longer-term view. The average album following a three-month release model typically sees sales drop as much as 80 percent for the second week. We expect some drop-off, too... but we also expect our album sales to continue over a longer period of time. "It's mixed feelings, but I'm very excited to be doing new things. I would be depressed if we had done the old buildup process. That feels very 2009. Right now we have an album that sold less copies in its first week than the last one. And that's okay: you can't break the rules and expect the same result."

21 comments

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anonymous 11/11/2016 7:06:38 AM

Avenged Toilet

anonymous 11/11/2016 7:09:35 AM

Avenged Toilet HEARD IT HERE FIRST IM KYLE PLAKMEYER

anonymous 11/11/2016 7:42:58 AM

Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye Like Kanye

anonymous 11/11/2016 7:47:02 AM

fcking gays

anonymous 11/11/2016 7:47:59 AM

2000 late

anonymous 11/11/2016 7:59:18 AM

"We didn't do things that would get us a lot of first weeks sales because they're 'boring,' and we didn't get a lot of first week sales." That's a good way to run a business. Maybe they'll go bankrupt and get other jobs.

anonymous 11/11/2016 8:02:20 AM

Kurt "no brain" Cobain said it was a sure fire number one hit, straight out the barrel...

anonymous 11/11/2016 8:24:42 AM

"That feels very 2009."

anonymous 11/11/2016 8:27:27 AM

Ugh.....soooooo 2009 brah

anonymous 11/11/2016 9:03:38 AM

Thoughts and prayers for Avenged

anonymous 11/11/2016 9:35:05 AM

booohooo fcking c*nts I thought they disbanded and I was happy about it, now I have to hear their shitty guns n roses covers all over video games and shitty soundtrack movies.

anonymous 11/11/2016 9:58:54 AM

I did a show for these guys and Mastodon a long time ago. Never would have seen the Kanye comparison personally.

anonymous 11/11/2016 10:10:23 AM

Guys we didn't make a million dollars off our album now we can't tour with our golden toilet our sponsors are gonna leave us and we are gonna be forced to act like middle class Americans boo hoo

anonymous 11/11/2016 11:11:54 AM

Correct. It has absolutely nothing to do with being on the back slide of your career and releasing another crap record.

anonymous 11/11/2016 11:50:23 AM

the band is owned and controlled by the satanic freemasons of the world. don't believe me, watch the video for the stage. it is rife with illuminati truths.

anonymous 11/11/2016 12:51:08 PM

Im protesting in my safe space over this

anonymous 11/11/2016 1:18:27 PM

I quit my BORING desk job for a SICK gig playing counter-strike in my MOM'S BASEMENT earning 1337 cred ha ha so dope click this link to find out how you too can be a mad pimp with skillz without going to STUPID work!!!!

anonymous 11/11/2016 6:02:23 PM

Why the hell is this news? Come back to me when their next member kicks the bucket

anonymous 11/12/2016 7:29:28 AM

Big fäg, Big fäg, Big fäg.

anonymous 11/12/2016 11:44:19 AM

The real concern is in the decline of Avenged tattoos. Once those go away, Monster Energy drinkers will be lost as well.

menstrualmath 11/13/2016 1:24:38 AM

Only chubby upper arms listen to this crap.




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