Official press release:
Liverpool based experimental collective of five, Loathe, are very pleased to announce the release of their latest video and single "It's Yours." You can view the video here:
"We wanted a song to bridge the gap between what we thought would be expected and what we intended to do with the record. With 'It's Yours', we went about the creative process a bit differently to how we usually do and it fell into place as the track that connects the dots," says Loathe's Erik Bickerstaffe.
"Visually, we brought ourselves into the spotlight for the video, providing a face for the name. Zak worked very closely with us when it came to perfecting every detail within the aesthetic and we're extremely pleased with what we achieved," adds Loathe's Erik Bickerstaffe.
Loathe recently announced their highly-anticipated debut album, The Cold Sun, which will be released via SharpTone Records on April 14th.