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Periphery part ways with Sumerian Records

Thursday, April 19, 2018 11:07 AM PT


Sumerian Records founder Ash Avildsen was the featured guest on a new episode of Jamey Jasta's 'The Jasta Show', and he had some interesting things to say about Periphery.

Sumerian signed the progressive metal band in 2009 and they've since put out six records together. According to Avildsen, however, the partnership may have come to an end as Periphery will apparently self-release their next album, which they are currently working on (see below).

Avildsen told Jasta that Periphery are their own worst enemy, often sacrificing commercial potential for artistic integrity and self-indulgence:

"With Periphery, if they–Look they could tour more, there's other things they can do to make money. I write them nice six figure checks–er, sorry I take that back, I write them "nice" checks every six months from their royalties and they make good money on the road and they reinvest in themselves and they have side hustles. The drummer does the teacher, everyone is hustling their shit but fundamentally they need to have bigger streams and bigger ticket sales to really have the money they want to have. They could but they don't want to go…I look at a band like Tool or A Perfect Circle. You think anyone is worried about their cred? They don't conform to some verse-chorus plug-in play format. They are incredibly artistic, they're incredibly creative and they still know, yeah we have some singles, right? Periphery could be an arena band. They have the…Spencer has a voice, he can sing it, they did a great cover of Florence and The Machine, which really shows the depth of them if they did want to write songs that could get on radio and big playlists but they only write for themselves, period. Most artists will say that, 'I'm just playing music for myself' and what I say to that is, you can do that at home, but then don't worry about making that a living."

From the perspective of Periphery founder and guitarist Misha Mansoor, Avildsen says he's just "the label guy":

"It doesn't matter because it's coming from me and no matter what I'm the label guy. To Misha I always be, oh that's Ash, he's Hollywood, he's the label guy, he doesn't get it the way I get it. And Misha doesn't get it the way I get it. We can disagree to disagree. I'm comfortable saying that. I wish them the best, like they're going to self-release their next record, at least that's what they told me. I don't think this is me in the Whiskey backstage with animosity, I'm telling you right now on the podcast, Misha, I love all you guys, unless you write bonafide fucking hits and you're rolling to radio, I don't believe your new record will sell more than what you've done on Sumerian because I have pride in what we do and I know the value we bring to any band especially a band like that, with everything we do to promote and market and creative."

Avildsen summed up his conflicted opinion of Periphery in this fashion:

"Misha, I love you to death brother, you're a super star, but you get in your own way. You should be making–if I could play guitar like Misha and I had a singer like Spencer… Again, Periphery was an instrumental band in helping grow Sumerian and I'm so proud, so none of this is meant as a diss to them. They are incredible, but this is me being candid record label guy talking about an artist I love who is very hard to A&R because they don't want to hear it from anyone."

You can listen to the entire interview here:


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Meanwhile, Periphery has been working on material for their next record, sharing some audio clips from the process via YouTube. Here you go:




[via MetalInsider]


24 comments


anonymous
4/19/2018 11:12:27 AM
douchebag convention

anonymous
4/19/2018 11:21:28 AM
wot the hel did eye jus reed

anonymous
4/19/2018 11:24:08 AM
Cocaine's a helluva drug!

anonymous
4/19/2018 11:33:11 AM
We can disagree to disagree.

anonymous
4/19/2018 11:35:04 AM
Don't care about Periphery, but Ash is about as dumb as they come. Dude with one of the most rapidly failing labels in the industry trying to give business advice.

Relevance flip.

anonymous
4/19/2018 11:41:10 AM
Victory Records will pick them up no doubt.

anonymous
4/19/2018 11:56:49 AM
"anonymous17 minutes ago
Don't care about Periphery, but Ash is about as dumb as they come. Dude with one of the most rapidly failing labels in the industry trying to give business advice."


the guy went from booking local shit shows to running a label out of a high-rise office in hollywood. somehow, i don't think your statement is accurate.

anonymous
4/19/2018 12:04:52 PM
" I don't believe your new record will sell more than what you've done on Sumerian"

Then technically Misha isn't wrong to think they'll make more money, as they'll keep more of it without having to give away a cut.

anonymous
4/19/2018 12:07:32 PM
get off your asses & sell out already, Periphery! stop with the nerdy 5 minute songs

anonymous
4/19/2018 12:14:58 PM
what is difference between Tony Brummel and Ash Avildsen? Ash give away checks

anonymous
4/19/2018 12:26:17 PM
I love how Periphery ALWAYS neglects to mention the serious family money funding their band.

anonymous
4/19/2018 12:33:44 PM
So much drama over offtime drumming and sweaping guitar picking skills.

anonymous
4/19/2018 12:49:58 PM
I love how Periphery ALWAYS neglects to mention the serious family money funding their band.

^^^^^^^^^^


There's serious family money funding all of this shit. Rock and roll is a permanent spring break for rich kids. Everyone else has to go to work in the morning.

anonymous
4/19/2018 12:59:28 PM
Ash went from collecting Karate Kid checks to a high-rise office in Hollywood! HE KNOWS WHAT HE'S TALKING ABOUT OKAY

anonymous
4/19/2018 1:54:26 PM
GET YOUR ASS TO MARS. GET YOUR ASS TO MARS. GET YOUR ASS TO MARS. GET YOUR ASS TO MARS.GET YOUR ASS TO MARS. GET YOUR ASS TO MARS. GET YOUR ASS TO MARS. GET YOUR ASS TO MARS.GET YOUR ASS TO MARS. GET YOUR ASS TO MARS. GET YOUR ASS TO MARS. GET YOUR ASS TO MARS.

anonymous
4/19/2018 2:03:23 PM
What a bunch of douchenipples.

anonymous
4/19/2018 4:10:45 PM
You really don't get it if you're bragging about working in Hollywood in 2018.

#MeToo

anonymous
4/20/2018 12:07:13 AM
Dan defonce, jj cassiere, matt kyke and ash are having an orgy right now in a high rise off sunset blvd

anonymous
4/20/2018 5:04:38 AM
"anonymous4 hours ago
Dan defonce, jj cassiere, matt kyke and ash are having an orgy right now in a high rise off sunset blvd"

I have it on good authority Weinstein is there begging smokes not to tattle tale on him for trying to show them his wee wee

anonymous
4/20/2018 5:05:29 AM
when he moved to Hollywood he had to go door to door to tell everyone he was a pederast

anonymous
4/20/2018 6:16:02 AM
i saw this band with ETID and STYG a few years ago, they were an absolute snooze fest. just awful and boring.

anonymous
4/20/2018 8:06:35 AM
^nah yo misha is now some weedily weedily guitar wizard

anonymous
4/20/2018 8:59:01 AM
I get the whole "the label shouldn't tell us what to write or release" thing. But these technician/progressive guys obsess about showing off how fast they can move their fingers to impress their peers. Good music is about setting your ego aside to compose digestible material. Ash was in reflux he knows how well that plays out

anonymous
4/20/2018 9:09:14 AM
Ash is lost little boy. Pays his small staff like shit. Serious ego and Daddy issues.

American Satan how much did that lose? self indulgent Periphery? What about American Satan shit fest?