Hopeless/Sub City reaches charity milestoneFriday, June 22, 2007 8:36 AM PT / 3,590 views
Official press release: How often do you hear about a small business with 10 employees donating over one million dollars to charity in the course of running a viable business? That is exactly what San Fernando Valley independent record label Hopeless Records/Sub City Records has done since launching its philanthropic label, Sub City. "The concept from the beginning," says company founder and President Louis Posen "was to take our company strengths, resources and efforts and combine them with our conscience." To commemorate this milestone, Hopeless/Sub City Records is hosting a celebration on August 26th, 2007 at the Troubadour in West Hollywood, CA. The event, to be attended by fans, local politicians, and business leaders, will feature award presentations along with performances by Hopeless/Sub City artists Amber Pacific and All Time Low, as well as a special performance by students of Project MuszEd, the benefiting charity for this special event. Since the launch of the Sub City imprint in 1999, Hopeless/Sub City has released over 30 albums, created and operated the annual Take Action Tour (celebrating its 7th year running) and now has broken one million dollars in contributions donated to various non-profit organizations. Starting with its first charitable recipient the Foundation Fighting Blindness, chosen due to Posen's blindness from a retinal disease, Hopeless/Sub City has gone on to raise funds and awareness for more than 50 non-profit organizations including over $100,000 donated to south central Los Angeles drop-in center A Place Called Home, from the sales of the 2002 album "The Illusion of Safety" by break-out Sub City artist Thrice. "Sub City set the bar for all small companies that think they first need to make millions before they can make an impact on social change. From day one Sub City has supported charities with a portion of every dollar going to worthy causes." says Reese Butler, founder of the Kristin Brooks Hope Center, operator of 1-877-YOUTHLINE, and the Take Action Tour beneficiary for the last 5 Tours. The Sub City mission statement aims to have an impact that goes beyond music, by subsidizing non-profit organizations while spreading social awareness. And beyond the alternative rock scene, the company has already reached people through press, radio, TV and through local, state, and federal government recognition. Coinciding with their annual launch of the Take Action Tour, Sub City has presented three press conferences on Capitol Hill; raising young American's voices on the nation's need to focus on mental health issues and suicide prevention.