NewsFebruary 1, 2024 10:59 AM ET2,114 views

Kittie launches new non-alcoholic beverage with We Are Pigs' Esjay Jones

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KittiePIG, a collaborative venture between Grammy-featured producer and We Are PIGS frontwoman Esjay Jones and Morgan Lander's all-female heavy metal band Kittie, has emerged from the organic growth of their musical collaboration. The partnership spawned the intense track "MOOT," showcased in a video available here.

Driven by a shared passion for heavy music, KittiePIG also aims to offer alternative beverage choices at live shows and music festivals offering all headbang and no hangover.

You can purchase KittiePIG here.

Lander shared the following:

I'm so excited for the metal masses to try KittiePIG! Brewing our own NA beverage is new and uncharted territory for us, but I think we've really created something delicious and decadent without the usual regret. With an homage to our Canadian roots thrown in for good measure with the added Saskatoon berry flavor, it's certainly a unique taste experience beer aficionados and casual drinkers alike will love.

Jones added:

We identified a gap in the market for non-alcoholic beverages that cater to music fans and health-conscious individuals alike. Market research showed that consumers have been leaning towards healthy alternatives, seeking out low-sugar and non-alcoholic options. KittiePIG's aim is to fill this gap by offering a product that is not only desirable and delicious, but that also caters to fans as well as their wants and needs.

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