Official press release:
Australian metalcore outfit In Hearts Wake will release their fifth studio album Kaliyuga on August 7 via UNFD, marking their first new music in three years. Known throughout their career for their passion and dedication to environmental awareness, the band have minimized their environmental footprint on the release by carbon offsetting the entire process and using recycled materials to create physical products for the music. In Hearts Wake today have shared a new single/music video for the track "Son Of A Witch" (see below) that follows the previously released debut single/video for "Worldwide Suicide" for which the band vowed to plant one native tree per every 1,000 views it receives.
"Son Of A Witch" is influenced by In Hearts Wake frontman Jake Taylor's experience of the devastating Malibu Fires in 2018. This experience kindled the creation of the single, which was penned before the great burning of the Amazon Rainforest and the destructive 2020 wildfires in Australia. Filming for the song's live action clip was restricted due to the COVID-19 pandemic.
"Coronavirus turned our video cartoon," says Taylor of the animated video. "These challenging times are forcing us to adapt, evolve and discover new ways of doing things. I scoured the internet for an animation team who could bring to life this emotive, sensitive and archetypal narrative about humanity's neglect and mistreatment of Mother Earth. I've never written or directed animation before, but it opened up new possibilities and for that I'm grateful."
In Hearts Wake calculated the recording process of the album to be 26.37 tonnes of CO2e which has been entirely offset through the purchase of carbon credits in the Yarra Yarra Biodiversity Corridor of Western Australia. The album will also be packaged and manufactured plastic free.
"During the recording process for 'Kaliyuga' we measured every power socket, counted every light, pound of freight, food consumption, driving mile and airfare taken," says Taylor. "We were then able to find the total carbon footprint and offset it by supporting a rewilding project in Australia on First Nations land."
He continues, "Our mission to help support and sustain life on Earth has made us realize that less is more. Many industries are evolving, and as musicians we feel it's time to do our part. It's been challenging to navigate the retail hurdles, find sustainable materials and successful companies that embody our ethos, but through a bit of research we've discovered that there are many solutions out there."
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