Periphery album debuts in Top 75Wednesday, April 17, 2019 4:09 PM PT / 3,972 views
The new Periphery album, Periphery IV: Hail Stan, has debuted at No. 64 on the Billboard 200 with first-week sales of 9,600 in the United States. Meanwhile, the record bowed at No. 9 on the Top Albums Sales chart, No. 4 on the Hard Rock Albums chart, and No. 1 on the Independent Albums chart. Periphery released the album via their own label, 3DOT Recordings, the band's first record to not be released by Sumerian Records. It's also the first of their albums to debut outside of the Top 50 on the Billboard 200 since their 2010 full-length, self-titled debut. On the other hand, they topped the Independent Albums chart for the first time in their career. For comparison's sake, Periphery's previous album, Periphery III: Select Difficulty (2016), sold 14,850 in its first week and landed at No. 22 on the Billboard 200. The band's 2015 pair of albums, Alpha and Omega, debuted at No. 22 and No. 25, respectively, and sold a total of roughly 35,000 copies. Interestingly, Sumerian founder Ash Avildsen had this to say last year with regard to Periphery leaving his label: "I love all you guys, [but] unless you write bona fide fucking hits and you're rolling to radio, I don't believe your new record will sell more than what you've done on Sumerian because I have pride in what we do and I know the value we bring to any band especially a band like that, with everything we do to promote and market and creative."