NewsJuly 29, 2016 10:29 PM ET6,491 views

King 810 detail new album, premiere music video

Official press release: Roadrunner Records group King 810 have announced details of their new album, La Petite Mort Or A Conversation With God. The Flint, Michigan based band's follow up to their provocative and acclaimed debut LP Memoirs Of A Murderer will arrive on September 16th. La Petite Mort Or A Conversation With God is available now for pre-order in physical bundles and digitally. All digital pre-orders will receive an instant download of the album's gripping first single, "I Ain't Goin Back Again," which debuted earlier this week on BBC Radio 1's Rock Show with Daniel P. Carter. Today King 810 have revealed the official music video for "I Ain't Goin Back Again" – directed by frontman David Gunn.
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Produced by Josh Schroeder, Justyn Pilbrow and King 810 and recorded in Bay City, Michigan, La Petite Mort Or A Conversation With God finds King 810 taking listeners deep into the dark heart of Flint, Michigan. Far from a retread of their acclaimed debut, La Petite Mort – translating to "The Little Death" - is an inspired, holistic body of work that marks a profound evolutionary leap for the restless and driven souls of King 810. The title itself is a reference to the duel themes of the records: the real life violence and despair of Flint that builds the basis of frontman David Gunn's narrative and secondly, the steady desensitization and terminal closing down of the human spirit experienced when confronted with those real life conditions. Entwined around that conceptual core is an omnipresent haze of dark sexuality and desperation that provides La Petite Mort with some of its most unnerving moments. La Petite Mort kicks down the door and delivers grim realities with powerful album stand outs like the ferocious "Alpha & Omega" and powerful title track "La Petite Mort." As the album takes listeners on a journey to enlightenment via Gunn's self-reflection, it continually builds upon a diverse musical palette showcasing dark ambient electronica ("Wolves Run Together"), street-level poetry ("War Time" Feat. Trick Trick) and grand string arrangements ("Black Swan"). For King 810, the little deaths of La Petite Mort bring a transcendental empowerment which takes hold throughout the album's stark narrative.

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