BlogJanuary 6, 2015 4:35 PM ET

band calls out Sumerian Records for Road To The Sphinx competition

Numbers win Sumerian contest but lose

So, around a year ago, Seattle, WA "electrometal jazzcore" band Numbers supposedly won "The Road To The Sphinx" battle of the bands competition that entitled them to a record deal with Sumerian Records. However, the band claims that not only were they forbidden from announcing that they had won, but they were offered a really bad contract that essentially signed away all control of the band (e.g. "you can write your own music, but if we don't like it, we're going to change it").

In the video below, Numbers member Kyle Bishop explains what went down, and why the whole situation was "unfair," "frustating," and "messed up." While Bishop begins the video by saying that he isn't out to "bash" Sumerian, he clearly isn't a fan of their approach to discovering and signing relatively unknown bands.

For the record, we have no inside information regarding Bishop's claims. We can neither confirm nor deny the veracity of his statements.

UPDATE: Not long after we posted about this video, a lengthy, if not long, conversation took place between Sumerian founder Ash Avildsen and Numbers' Kyle Bishop via YouTube comments. Here you go:

Avildsen: Hey Kyle, my office phone number is public knowledge, as is my email. You could have called or emailed me at any point to discuss. Rule number one: Never rely on your lawyer to guide your career. You should have just reached out to me directly, artist to artist, rather than relying on two attorneys. Unfortunately you paid hundreds of dollars to an attorney who advised you wrongly on what to do. Shoulda called me to discuss your deal instead of putting up this video. I told you Numbers was a breath of fresh air because I believe that. Still like your band, best of luck.

Bishop: This is really interesting coming from you, Ash; considering we sent you an email the day after the event, stating how excited we were to have won and were looking forward to working with you, but you never responded. Would you like me to forward you that email from over a year ago again since you seemed to have missed it? Either way, I regret going to a lawyer as well, considering the contract wasn't negotiable in the first place, according to your own staff.

Avildsen: Numbers clearly hasn't seen other contracts from established labels to compare what is "garbage" and what isn't. First off - our offer was not a 360 deal, which is what most labels are offering today. We do not touch tour merchandise or show income whatsoever. We offered a minimum of a $10,000 advance to make their first album. That's not "garbage money" for a band this size. As for the amount of records, 5 album deals are still very standard these days for bands with no sales history and have been for many years. Slipknot is still on Roadrunner from their original deal. If a band wants to be signed for less records, then they need leverage and proven previous history of being a successful act to demand that. We never said we control their music or their band members. The contract said that if a band loses members, we have the option to drop them from the label, since the new line-up wouldn't be what we originally agreed to invest in. So if the band calls us the day before they start tracking and go "oh by the way we just lost our singer and our guitarist who wrote the songs you signed us for" we have the ability to say no thanks, we're not sending money to put you in the studio. As for this accusation that we control the music they get to write, that is simply a lie and not in the contract anywhere. However, any real record label has what is called A&R where the label helps the band make the best album possible. That is why artists thank their labels, a&rs and producers when they win Grammys and other awards. As for having the option to not release songs we don't think are good, yes of course we can decide not to release a song just like the band can decide not to play a song. Nowhere in the contract does it say they have to change their songs to what we say "or else" That is simply a false accusation or a bad attorney advising the band. With that said, it's a partnership, not a "hey here's some money now go do whatever you want and we'll just blindly hope we make it back." So naturally any label that is actually relevant and has a proven history of breaking bands has real a&r skills, which is a sense of teamwork between the label and the band to make the best albums possible. Go watch the documentary "Atlantic: The House That Ahmed Built" about Ahmet Ertegun, who started Atlantic. Listen to bands like Led Zeppelin and The Rolling Stones talk about their label guy. Go watch the movie CADILLAC RECORDS which is a true story about Chess Records and one of my favorite movies of all time. It will help you understand what labels really go through with their artists and what having a real label owner who is an a&r means. Unfortunately, this Numbers scenario is a case of their lawyer charging them money and tossing them to the side, rather than advising them properly on how to handle their situation. I have never spoken to Numbers directly except in person at the event when I told them how I felt about their music, and still do.

Avildsen: The point is you never reached to me out after you received the contract. I think the deal you were offered was very fair. If this is a money thing, you should have asked other bands on the label about how we spend money and treat them. We go over budget all the time. We've also re-signed many bands and re-negotiated deals as the bands grew. Bottom line is I come from a time of DIY before Facebook or Youtube where you had to tour your ass off and build a following from word of mouth and true hard work, before you could rely on social media to get fans. As a band at your size, saying the offer is garbage is like saying you've already played hundreds and hundreds of shows and sold tens of thousands upon thousands of records and sold thousands and thousands of shirts. After years of DIY touring, booking my own shows and investing all of my money from my day job in to my band, I finally got offers from Prosthetic and Eulogy (which weren't even as good as the one we offered you) and we were ecstatic. Sumerian is known for getting their bands on real tours immediately upon signing and supporting them on tour, buying/fixing vans, covering road expenses, etc. We are a very artist-friendly label. This era of internet bands who think they deserve this that and the other because they have likes on Facebook but haven't done the real work on the road or for themselves is not something I get down on my knees to appeal to. My advise would be to go use our offer as leverage to get interest from other labels or read over the contract again and do some soul searching. I want to see you guys succeed but calling our offer garbage shows your naivety, IMHO.

Bishop: Thanks for the perspective and advice. I appreciate the education on how the industry works, and I don't deny your effort and hard work getting you to where you are now. Like I said in the video, I'm sure your artists are happy with their deals, and are happy to be working with you and your team. I'm just speaking from my own personal experience with the event, and everything I said was my opinion on that experience. You can disagree and call me naive, but it doesn't change what happened and how all of this went down. Also, we were told to contact Nick about the contract and to not bother you with the contract. You keep saying that you were available, and maybe you were, but your own team told us specifically not to contact you. As I stated above, you didn't respond to our email to you. You're a busy guy, so we didn't bother after your zero response. Now, all of a sudden, a video is broadcast of me explaining what happened, and you are vocally pinning the blame on my band, and our poor decision to go to a lawyer to negotiate a contract (which sounds pretty logical to me). Come on, man. Good luck to you, and your label.

Avildsen: I'm not pinning any "blame." You are implying you were in some way scammed. You were promised a recording contract, which you received. If you wanted to know the details of the contract you'd be winning, then you should have asked Headbang or Sumerian that before you competed. We are fully transparent in showing bands the deal they would win beforehand. I'm saying it was a poor decision to leave your judgment on what to do solely up to your lawyer, not for hiring one. Naturally your lawyer will tell you to not take our deal when we say we aren't going to negotiate it because then he doesn't make any more money. The best thing your lawyer can do for his pockets is to go back and forth with Sumerian as many times as possible, charging you his hourly rate. The honest thing for him to have done would be to tell you "This is a battle of the bands competition prize contract. The label didn't fly to Seattle to discover you and try to court you. You don't have other offers to leverage against them. The contract is what it is. You're guaranteed a worldwide album release, money to record, financial tour support, music videos, a publicist and promotion, along with all the label help and brand power of Sumerian to grow your career. This deal is far better than sitting at home unsigned." But naturally most attorneys will be insulted that they don't get to go back and forth with the label wheeling and dealing and charging their client (you) a high bill since that's what they normally do.

Bishop: Our lawyer wasted no time with us explaining your very vaguely written contract, which ~wasn't~ even written or available prior to the competition; evidenced by the email from Nick telling us the contracts are finally written two months after we won: "I have actually been waiting for the "developmental deal" to be drawn up and it is now finished." – 1/10/14 (I can forward this email to you as well in case you missed this too) You just lied directly to me that the details of the deal were available prior to the competition; when, in fact, the deal was imaginary –– unless Nick was lying. What else have you said in this thread that you just pulled out of thin air? You're the owner of your business, aren't you supposed to know what's going on with new bands that you wanted to potentially sign? It seems like you were left out a lot in these matters. Or you just weren't really interested. You redirect this thread back to us getting scammed by our lawyer instead of the subject at hand: you, your label, and a bunch of local bands that feel pretty ripped off because of you and the event that you hosted. You just avoid the points I bring up. You screwed us and a bunch of other hardworking bands over with this competition. We're all out thousands of dollars because of you. You made money from the event that we played. No band saw any compensation because it was a "competition." You sat in your VIP corner with your bodyguard and your drinks, and got all of your buddies to come witness a bunch of talented bands that competed in hopes to impress you and your team. You announced five winners, but wouldn't let the winners announce they'd won. You built up our hope. You got us to believe in you and your label to be the same answer that your label has been for many other successful bands that we all look up to. And that's the truth, too: we respect the bands on your label. We looked up to you when you announced our names on that stage, and now we're looking down on you.

Bishop: I should have just asked? Again, how is this not pinning blame? You're accusing me of not doing something I should have done in the first place, according to you. To me, that's pinning blame. Can you not admit that this competition may have been poorly handled? Is there not one single cell of humility left in you, or are you just that full of pride? Sitting at home unsigned is actually where musicians are created. Sitting home unsigned is where artists become artists, and where they continue to refine their own creativity and hone new skills and abilities. Sitting at home unsigned means I can compose the most creative, imaginative, awesome music I can possibly think of and I think that's worth something. I don't care that you had to grind for months on end, and you signed some crap deal and got stoked and now you're Ash from Sumerian. I did hope that you'd notice me. I hoped just about any label would notice my band. All bands hope to be noticed. But after your clear display of magnificence, I'd rather be home unsigned. I'll play and write music and try to make a living doing it until I'm dead. There's nothing else I'm better at.

Avildsen: The 17 page developmental contract specifically for your band was written after, yes but a simplified deal memo that would explain all points in layman's terms was always available. The finals event was free and we actually had to pay to rent out the venue. We wanted to make it special for the bands to play the Whisky A GoGo on the Sunset Strip as it's the most legendary venue in rock & roll history. We could have just rented out a practice space and saved a lot of money but we wanted to make it an exciting experience for the hard-working bands like yourself that earned the opportunity to be there that night. There were plenty of other industry professionals in the audience as well. You're not out thousands of dollars because of me. Listen to yourself dude. No one made you drive to LA to showcase for a label. We didn't let any winners announce they'd won before signing a deal because that would imply they were on Sumerian. There is a band who is signing to Sumerian that is one of the bands you tied with and who spent time growing since the competition to ask for certain better terms in their deal, continued to send us new demos to listen to, etc. They'll be announced in the next month. I'm not "accusing you" of doing anything wrong or right. I'm simply giving you my perspective on how else it could have been handled. The contest was you get to "earn a recording deal" not "win a contract of your dreams." You were sent a recording deal, that wasn't a 360 deal, with a real budget to make an album. I made it very clear on stage (which is all on camera) that the band names I was about to read off aren't winning the lottery and magically going to be selling thousands of tickets and making tons of money, but that now the real struggle begins as you try to make a career in the business. No one is out thousands of dollars because of me. No one was promised anything other than to be able to play the Whisky A GoGo in front of Sumerian Records and that at least one band would get a recording contract. We appreciated the bands so much that we offered several more than one deal. Shame on me for trying to help more than just one band who competed. You said yourself in this video that we don't need baby bands and we're already established. That doesn't mean we aren't willing to continue to take risks. We are the ones risking spending money, time and resources on Numbers. You were advised that our offer was junk. That is a matter of opinion. Any non-360 deal in this day and age is a golden egg for a band at your level. I am stating objective facts. You are stating emotional accusations that are bitter in taste. I talked to every single band privately, whether they won or lost that night. I gave them my perspective, personal opinion and advice on their set and music. I gave you a recording deal and offered you what most bands would dream of having. Shame on me for being generous to offer more than one band a deal. I guess it was poorly handled in the sense that I thought a band like yourself would appreciate $10,000 and a shot at having a dedicated team of people working for you, helping you land tours, a manager, a booking agent and everything else it takes to have a real career playing music for a living. You are the poster child for the modern day internet-era band who thinks all labels are evil and the industry is so messed up and that everyone is out to get you. Nah man, I was out to give you money and help you play music for a living, when like you said in your video, isn't something Sumerian needs to be doing. The contest says you get a record contract if you win and that's what you got. It doesn't say you have to sign it and it doesn't say Sumerian has to bow down to your demands. Your sense of entitlement to a "better deal" for tying with 6 other bands in this contest is your perspective, but it was never promised to you. No one tricked you or deceived you. Go get another offer from a label you would consider a peer (Metal Blade, Century Media, Relapse, Nuclear Blast, Earache, Rise, etc.) and then tell me what we offered you is "garbage." Namaste.

Bishop: Oh ok. Never mind, then.

Bishop: For real, though. Ash, Sumerian did pay for the Whisky show to be free and I was wrong for saying you made money off of it. But you did make money off of the semi-regional, and regional rounds of the competition. At least Headbang for the Highway did. Sorry I didn't have all of the facts straight. For what it's worth; I needed to hear all of this from you, and I'm grateful I was able to express myself directly to you both on stage and here on YouTube. Maybe I did respond emotionally, but that's because I thought I was special, as if my band had some spark over others. That's selfish of me. So thanks for helping me realize it. Had we had a simple conversation one year ago when this was all fresh, it would never have had to come to this. I wish I was aware of your opendoor policy. Maybe if you had responded to our initial email the same week we won, and maybe if your staff hadn't told us to avoid speaking to you, it would have been clearer to us that you were available to speak to. I wish (and I think a lot of other bands wish this too) we were aware that the details of the deal to be won were available in the first place so my band wouldn't have wasted it's time and money competing for a non-negotiable deal we would never sign. You can say they were available the whole time, but no band I talked to at the event was aware of it. I'm sure a lot of other bands would have appreciated knowing as well. Good luck to you and your business.

UPDATE #2: I've seen a bunch of comments about Ash Avildsen and his dad's money, and I must speak up in Avildsen's defense. Like him or not, the success Avildsen has achieved is not a result of his father's money. The truth is, Avildsen's father stopped all monetary support to his son when Ash turned 18. He has no relationship with his father, and thus, no access to whatever funds John Avildsen has on hand. You can learn more about this by reading our 2012 interview with Ash.


Post Comment
anonymous 1/6/2015 2:07:48 PM

Why would anyone want to sign with Sumerian?

anonymous 1/6/2015 2:32:42 PM

I bet another label picks these guys up after this video.

anonymous 1/6/2015 2:37:01 PM

It's from a podcast called "The Abyssal Lair" Check them out

anonymous 1/6/2015 2:48:25 PM

Seriously the podcast episodes are dope. Worth watching for sure.

anonymous 1/6/2015 3:44:21 PM

I must say I attended one of these last year and witnessed something similar. About midway through the show I heard from one of the bands that they had won, but were supposed to keep it quiet. Kinda weird considering only 3 bands had played.

anonymous 1/6/2015 3:49:44 PM

Truth ain't purtty.

anonymous 1/6/2015 4:02:05 PM

the competitions were rigged and winners were decided before the event ended. i saw this personally. ROAD TO THE SPHINX = GORILLA BOTB + SUMERIAN

anonymous 1/6/2015 4:55:38 PM

Music isn't a competition. Plain and Simple

anonymous 1/6/2015 5:10:28 PM

Worst part about all of this, is Sumerian is sending these Reps to shows, and promoters are being charged upwards of $1000 just to host this event. AND THERES NOT EVEN 1 SUMERIAN BAND PRESENT! this is where the term "Ash Fee" comes in. Great business plan, and more power to Sumerian for getting away with it. But seriously, Charging a promoter $1000 to have an ALL local showcase? $$$$$$$$$$$$$$$$$

anonymous 1/6/2015 5:33:26 PM

Ash needs to have his ego chopped up into quarters and that might still not be enough. What a douchebag

anonymous 1/6/2015 7:20:12 PM

I was in one of the bands that competed at this exact competition. 5 bands "won" a "developmental contract". Very frustrating, misleading, and an overall waste of money for every single band who made the sacrifice to drive/fly across the country for this misleading competition.

anonymous 1/6/2015 8:34:29 PM

Dead For Denver

anonymous 1/6/2015 9:44:25 PM

I was also in a band that drove 1200 miles and payed over 2 grand in gas to get to the finals that was held at the whisky-a-go-go. They scammed the bands for selling "presales" and only did this for the money. I'm personal friends with a few of the promoters and they charged upwards of over $1000 just to host a "local" show. Just another scammed musician who drove and spent over $2500 for gas and hotels, just to be told "your music is amazing but you don't have an image".

anonymous 1/7/2015 3:20:08 AM

This is why I'm all about DIY. Yeah it will cost money and you honestly wont make a lot of it back but, at the end of the day you can say "we did this by our selves". I used to really like that label and wished one day to be in a good enough band to get signed by them. After this, no. DIY all the way. I make music to make music. Not make a pay check or party.

anonymous 1/7/2015 6:41:45 AM

Ash is a scam artist. Little fcking weasel.

anonymous 1/7/2015 7:59:15 AM

i was in a band that competed in the very first headbang for the highway competition, which took place very very shortly before born of osiris was announced as signing with summerian. we took second place, being beaten by the only band who wasn't playing on the same stage at the event as the rest of the bands competing... later we found out the whole thing was a set up so that summerian could build up to the announcement of their newest artist: Born of Osiris.

anonymous 1/7/2015 8:23:12 AM

This dude completely overlooked the obvious fact that if you're doing Battle of the Bands to earn a contract, you're doing it wrong. Everyone knows band competitions are for shitter bands that are clawing for scraps of recognition. They exist solely to make money for promoters and labels and are paid for by the bands themselves via ticket pre-sales and entry fees. LOL forever at anyone who actually participates in this retardation. Also, Ash rules.

anonymous 1/7/2015 8:58:31 AM

Emmure should be on this

anonymous 1/7/2015 9:29:14 AM

Im sure that Sumerian is a fine label. You don't win a Battle of the Bands, and then proceed to get a good record deal...i'm sorry, that is just not how it works.

anonymous 1/7/2015 9:30:13 AM

Used to book shows through Ash, dudes a tool. fck em.

anonymous 1/7/2015 9:43:50 AM

sounds like this bishop kid has some serious waking up to do in the music industry. hats off to ash. in the business of making money and not losing. sacrifices must be made. people will be left behind.

anonymous 1/7/2015 9:58:15 AM

Since when is using your daddies Hollywood money considered DIY?

anonymous 1/7/2015 10:14:09 AM

Numbers are coming off as a bunch of whiny entitled c*nts. I'm not a fan of Sumerian but Ash busted his ass to get to where he is. It's a shame that Numbers seems to lack that same work ethic. Stop crying about your stupid American Idol of Djent competition and put in some work on the road and foot the bill yourselves, idiots.

anonymous 1/7/2015 10:18:09 AM

"Worst part about all of this, is Sumerian is sending these Reps to shows, and promoters are being charged upwards of $1000 just to host this event. AND THERES NOT EVEN 1 SUMERIAN BAND PRESENT! this is where the term "Ash Fee" comes in. Great business plan, and more power to Sumerian for getting away with it. But seriously, Charging a promoter $1000 to have an ALL local showcase? $$$$$$$$$$$$$$$$$" $1000? uhh, no. i was definitely charged more than that for hosting that battle...

anonymous 1/7/2015 10:43:05 AM

Honestly, Ash did do it DIY. I saw multiple shows where they played to only about 15 people. This kid is dumb and no one is entitled to being signed.

anonymous 1/7/2015 10:53:04 AM

Ash....King of Clubz is stoked and will take this "shit" deal!

smokeweedhailsatan 1/7/2015 10:53:48 AM

Electrometal jazzcore...

anonymous 1/7/2015 11:25:43 AM

I agree with anonymous ^^ King Of Clubz will glady accept your 10k offer to make albums.

anonymous 1/7/2015 11:36:29 AM

Ash may have came up in the DIY scene but he always had his fathers money to fall back on.

anonymous 1/7/2015 11:37:58 AM

Of course King of Clubz would take it, any band dumb enough to use a Z instead of an S in a shitty name like that would take that deal.

anonymous 1/7/2015 11:49:09 AM

I was in one of the bands and I can back Bishop in his claim that the reps told us NOT to contact Avildsen directly and that there was NO information about the contract made available to us until months after the competition.

anonymous 1/7/2015 12:22:15 PM

DIY? are you kidding me? Ash had his friend run each day of the battle except for the final round which was a short drive from his home. they made over $1500 each battle so it isnt like this whole thing was a charity or something they made a bunch of money

anonymous 1/7/2015 12:24:46 PM

"Of course King of Clubz would take it, any band dumb enough to use a Z instead of an S in a shitty name like that would take that deal." Mizery weeps tears of sadness :'(

anonymous 1/7/2015 12:34:23 PM

Each venue was to pay a minimum guarantee to Sumerian each night. If the show did bad, it was because the locals didn't draw. Whether or not the show did bad, Sumerian still got all of the money

anonymous 1/7/2015 1:47:23 PM

i havent read this much since middle school

anonymous 1/7/2015 2:31:54 PM

Must be nice. I never learned to read. :(

anonymous 1/7/2015 2:42:17 PM

Yo fvck every internet band. This band has over 85,000 likes on facebook, is verified, and only get 25ish likes per post. That's pretty fishy. Bands that buy likes or are strictly internet popular are the reason there is so much garbage circulating. Hard working, talented bands who are just barely hanging on and doing everything by themselves and could really use the support of a label are overlooked because lame entitled brats are a safer bet for a label.

anonymous 1/7/2015 4:38:50 PM

^Truth. Internet hype bands are trash.

anonymous 1/7/2015 6:02:33 PM

ash booked shows with good bands at venues that had never booked shows before. some of these places were a short drive from my house and continued to host shows for some time. he put his shitty band on these shows that no one cared about. still amazed he is where he's at today.

anonymous 1/7/2015 6:23:05 PM

Ash is a spoiled brat who used his daddy's movie money to launch a crappy label that basically is responsible for saturating the market with terrible bands who are basically clothing lines with djent soundtracks. Combine that with the pathetic entourage he has and it's laughable that any band would take this clown seriously when it's obvious all he cares about is money.

anonymous 1/7/2015 7:39:55 PM

This label sucks and numbers sucks. So who cares

anonymous 1/7/2015 8:25:17 PM

Actually, fck this numbers band. Great band yes, but probably won't listen to them the same way now. If they remain a band for long, they'll look back on this. Ash is right, and hey ash, there are better bands out there somewhere to be found.

anonymous 1/7/2015 8:50:17 PM

"They scammed the bands for selling "presales" and only did this for the money" So you guys had to sell tickets to play as well? Being in a few bands myself, I learned right off the bat to never pay to play. You are only making the promoter/venue money for absolutely nothing in return. Hard work pays off guys. There's no easy way to earn a contract.

anonymous 1/7/2015 9:22:07 PM

Who the fck wants to share record label with Asking Alexandria??! fck no! I live in L.A. Right down the street from the"historical" Whiskey ago-go and I could have told everyone of those bands that if their not nit for the glam then their shit out of luck.Thats the L.A. Metal scene for you..

anonymous 1/7/2015 10:18:46 PM

I don't know why soo many people get pissed about selling pre-sale tickets to a show they're on. The venue/promoter is taking a chance putting you on a bigger show and if your band can't draw 50 kids then you probably shouldn't be going after those larger shows yet. It's not a scam, its the venue/promoter taking a risk and trying to back it up. I never had any problems with that and we often got a cut of what we sold as a thank you along with the offer to come back again.

anonymous 1/8/2015 5:55:09 AM

Dude sounds like a scam artist. Not a record label exec. These people don't need to watch any movies,,,they need to stomp your sorry ass.

anonymous 1/8/2015 10:45:32 AM

King Of Clubz is not stoked on the series of trash talk happening in regards to thier "z." Rumor has it, they worked really hard to earn that z.

anonymous 1/8/2015 12:45:38 PM

Daddy Avildsen will take care of any expenses

anonymous 1/10/2015 8:01:18 PM

yeah, winning a competition is totally gonna make your band big and successful. i bet this turd just wanted to make it big asap without any work. and i bet this dude just thinks release his band's album and they will big. since that happens, all the time.

anonymous 1/12/2015 9:07:07 AM

i showed this to my friend who's in a band on MB. He signed a 6 album deal. His contract has a lot of that creative restrictive language in it as well, but its just worst case scenario shit that they dont do anything with.

heavymetal 1/25/2015 5:44:54 PM

Bishop deserves some credit, he's risking never getting a label all because of his honestly. I"m sure other labels will look at him as the guy that reads the "fine print" so take a hard look at his band! From what I am reading other bands had the same experience but only Kyle had the guts to go on record,which in the long run may mean "no record" deals for his band which is really shitty.