BlogApril 18, 2012 10:35 AM ET

Facebook adds Listen button; BandPage, ReverbNation, etc. screwed

Facebook introduces new Listen button

Prior to March of 2012, many bands and musicians used third-party applications like BandPage, ReverbNation, and FanRx (formerly BandRx) as the landing page for their Facebook profiles. These apps enabled said bands to position their product (i.e. music) front and center on Facebook, which most bands now use as their Internet "headquarters."

Then in late-March, Facebook forced all of its Pages into the new Timeline format. As such, Facebook users cannot change their profile landing page. Instantly, BandPage et al were relegated to secondary page status. Not suprisingly, the change had a dramatic and unpleasant effect on BandPage and its peers, as traffic for the apps took a nosedive.

The affected companies have since struggled to adjust, providing their users with instructions for directing music fans to their respective apps. Because after all, it was still the only way to actually listen to songs on Facebook (one of the few things Myspace still had over Facebook).

But now, mercilessly, Facebook has pounded another nail into the proverbial coffin of apps for musicians by introducing the "Listen" button. This new button resides directly next to the Like button, and when clicked, music will start playing via Spotify, or whatever program is set up to play nicely with Facebook on your computer (examples also include Mog, Rdio, and Slacker Radio).

So now, with one click, you can check out a band's music on Facebook, the very thing apps like BandPage and ReverbNation were designed to do in the first place.

It's a smart move on Facebook's part, but it may be death knell for a handful of companies that happily rode the wave of Facebook's rapid growth.


Post Comment
anonymous 4/18/2012 7:45:44 AM

First. fck ReverbNation.

ninjainabikersvest 4/18/2012 8:16:17 AM

Personally, I appreciate the convenience it provides as both a musician and a fan and a gay and fck you.

anonymous 4/18/2012 8:31:04 AM

Didn't some labels pull their shit from Spotify? Jesus, someone kill facebook already since they're killing music.

anonymous 4/18/2012 9:33:35 AM

next question, why you on one direction's page.

anonymous 4/18/2012 12:28:01 PM

lambgoat is #butthurt at all turns. go cry about it webby

anonymous 4/18/2012 4:19:37 PM

Good! Reverb is dead.

RickRock 4/19/2012 7:21:10 AM

If you bend over really far, you can look at your own jerk.

Chicken_gang_bang 4/30/2012 10:45:38 PM

I thought everybody was still using hxcmp3