So, Tamás Tófalvy, Ph.D., an assistant professor at Budapest University of Technology and Economics, wrote an academic article
based on Lambgoat comments that deals with the Myspace band phenomenon (e.g. Job For A Cowboy) that took place circa 2005. Here's a portion of its abstract:
In this paper I interpret the transformations that took place in an extreme metal scene due to online fan interactions during the first wave of music–related online social media between 2004 and 2008. I show how the online success of a band on MySpace led to the devaluation of a whole genre, and also to the decreased reputation of MySpace as a medium among fans, coining the term 'MySpace band.' I describe how this judgment was strongly interrelated with the common conviction among fans that the activity of a band on a social platform should not be considered as 'work' as opposed to 'working hard', playing shows and touring 'in real life'.
If you have a respectable attention span, you can read the piece here
. Thank you, Dr. Tófalvy, for including Lambgoat in your endeavor.